Strategic Marketing - Strategic Pricing - Consumer Behavior - NeuroMarketing and NeuroPricing
S.A.V.E.D. Strategy - Customer Centricity - Customer Care Approach - Customer Journey - NeuroMarketing - NeuroPricing - Customer Experience - WOW and Magic Moments
most representative publications
- Matzler K., Renzl B. and Rothenberger S., (2006), "Measuring the relative importance of service dimensions in the formation of price satisfaction and service satisfaction: A case study in the hotel industry", Scandinavian Journal of Hospitality and Tourism, 6, 3, pp. 179-196.
- Rothenberger S., Grewal D. and Iyer G.R., (2008), "Understanding the role of complaint handling on consumer loyalty in service relationships", Journal of Relationship Marketing, 7, 4, pp. 359-376.
- Tackx K., Rothenberger S. and Verdin P., (2017), "Is advertising for losers? An empirical study from a value creation and value capturing perspective", European Management Journal, 35, 3, pp. 327-335.
- Rothenberger S., Grewal D., and Iyer G.R., (2008), "Exploring the Role of Information and Trust in Price Fairness Judgments", Pricing Perspectives, pp. 147-158.
- Rothenberger S., (2007), "Strategic and operational issues in implementing a CRM tool", International Journal of Business Environment, 1, 4, pp. 462-475.