NEXT BBS* @cebrig
LATEST MANAGEMENT CAFE @CEBRIG
Management Café Online
Trial and … Failure :
Peut-on apprendre de ses erreurs ?
Mercredi 31 Mars à 18h
Faut-il se prendre un mur pour apprendre de ses erreurs ? Et si on le croit … combien de fois faut-il échouer avant d’apprendre? Comment pouvons-nous repérer une erreur en cours ? Pouvons-nous échapper aux biais cognitifs qui nous rendent aveugles à nos erreurs et à leurs conséquences ?
by Prof. Dr. Kai-Markus Müller
Professor of Consumer Behavior, HFU Business School, Schwenningen, Germany
Director of Pricing Research, Neurensics BV, Amsterdam, The Netherlands
March 31, 2021 – from 6 to 8pm
Kai-Markus Muller’s presentation will deal with the psychology and neuroscience of the perception of prices. He developed NeuroPricing™ a rigorously field-validated methodology to measure perceived value implicitly from EEG brain signals as well as NeuroPricing™ Online – a method based on reaction times. Kai’s presentation will include the rationale for using implicit pricing research methods in prospective pricing research, the model interfacing neuroscience and microeconomics as well as various academic and industry cases in which the technology ways used, from SMEs to Fortune 500s.
This guest speech is organized in the course Value Based Pricing under the supervision of Prof. Sandra Rothenberger (CEBRIG - SBS-EM)
latest PUBLISHED WORKING PAPERS
Philip Du Caju & Guillaume Perilleux & François Rycx & Ilan Tojerow
2019 WARREN SAMUELS PRIZE
CEB and CERMi are proud to announce that the 2019 Warren Samuels Prize was awarded to the article “Too Many Cooks Spoil the Broth: The Conflicting Impacts of Subsidies and Deposits on the Cost-Efficiency of Microfinance Institutions” authored by Anastasia Cozarenco (Montpellier Business School, France, and CERMi), Valentina Hartarska (Auburn University, USA) and Ariane Szafarz (ULB, SBS-EM, Centre Emile Bernheim, and CERMi, Belgium).
The Warren Samuels Prize is awarded by the Association for Social Economics (ASE) to a paper, presented at the Allied Social Science Associations (ASSA) Meetings, that best exemplifies scholarly work that is of high quality, is important to the project of social economics, and has broad appeal across disciplines.
The rewarded article evaluates how subsidies affect the cost-efficiency of microfinance institutions (MFIs) while accounting for endogenous self-selection into the business models of credit-only versus credit-plus-deposit MFIs. The findings suggest that unsubsidized credit-plus-deposit MFIs have achieved optimal capacity and therefore constitute the most cost-efficient group of institutions. In addition, the unsubsidized credit-only MFIs are the farthest away from their minimum cost. Between the two polar cases, there are subsidized institutions, among which the credit-only ones are closer to optimal capacity. The results reveal the redundancy between subsidization and deposit-taking in microfinance. Combining funds from donors and depositors tends to harm cost-efficiency.